Master of Advertising (Creative Advertising) - Queensland University of Technology

TEL: 0207 193 7932   This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Creative Advertising
Creative Advertising is an interfaculty course related to a specific field of study that requires strong practical capabilities, and students need to gain technical skills in this field. To achieve this, students who do not hold a bachelor degree will be offered a choice of undergraduate and postgraduate options that are specifically designed to build the technical skills required in Creative Adverting.

Creative Advertising Study Area
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or to move into advertising, a unique suite of units offered by the Creative Industries and Business faculties provides you with an opportunity to do both.

You will develop your skills in copywriting, art direction, creative campaign production and production management within a theoretical perspective of advertising management. The program has a strong applied component, and you will develop your creative skills across print media, television, radio, direct mail and the digital domain.

You will graduate with a portfolio of creative material developed through project work for real-world clients and internships at masters level.

To graduate with a Master of Advertising (Creative Advertising), students are required to successfully complete 144 credit points, as specified in the course structure below. Advanced standing of up to 48 credit points towards the coursework component of Advertising (Creative Advertising) is available to students who have completed undergraduate studies in Advertising (Creative Advertising).

Course Structure
This course provides the opportunity for students to develop skills in copywriting, art direction, creative campaign production, and production management. These skills will be applied across print media, television, radio, direct mail and the Internet.

Entry Requirements
A bachelor degree with an overall grade point average of 5.0 or above (on a 7-point scale). Applicants without the requisite entry requirements may be considered for special entry.

Course Structures