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TEL: 0207 193 7932
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| QTAC code: | | 409012 |
| | Domestic entry: | | February |
| | Past OP cut-off: | | 12 |
| | Past rank cut-off: | | 76 |
| | Assumed knowledge: | | English (4, SA) |
| | Preparatory studies: | | ENGLISH: Successful completion of a year of full-time vocational or tertiary study. |
| | OP Guarantee: | | Yes |
| | CRICOS code: | | 037542J |
| | International fees: | | 2009: $9,750 (indicative) per semester
(per semester, subject to annual review) |
| | International entry: | | February and July |
| | Course duration (full-time): | | 3 Years |
| | Total credit points: | | 288 |
| | Standard credit points/full-time semester: | | 48 |
| | Campus: | | Gardens Point and Kelvin Grove |
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Why choose this course?
Career outcomes
Our graduates work in organisations such as Starcom, Communications Law Centre, Zenith Media, Columbia Tri-Star, and Samsung Communications.
Practical teaching
There is a strong focus on professional communication practice in advertising, public relations, media and communication, television and international journalism.
Industry links
You will have the opportunity to pursue industry placements to enhance the practical nature of the course. Students have been placed with organisations such as Online Opinion, Chick magazine, Briz31, Hoodlum Entertainment and O2 Integration.
Overview
This course is a joint offering by the faculties of Creative Industries and Business, designed to capitalise on the dynamic area of mass communication and the challenges faced by organisations in the digital age.
The flexible program design includes areas of study from both faculties, providing professional skills in areas such as international journalism, television, media and communication, advertising and public relations.
Career Outcomes
Graduates obtain employment in a wide variety of public and private sector organisations. Potential employment opportunities include careers as a public relations consultant, media planner, copywriter, corporate communication manager, specialist journalist, media production specialist, media adviser or event manager.
Professional Recognition
Depending on the choice of majors, graduates of the Bachelor of Mass Communication may satisfy the academic requirements for membership of the Advertising Institute of Australia (AIA) and the Society of Business Communicators (SBC).
Course Design
Students commencing the Bachelor of Mass Communication must complete 24 units of equal weighting totalling 288 credit points comprised of
a. Faculty Core (six faculty core units)
b. Major Core (two majors of six units each) and
c. Electives (six units).
Although studies can be tailored to meet a specific career goal or create a wide variety of career choices, there is a set of recommended combinations of majors. Students are not required to take these combinations, however they do represent the more common and logical choices within a mass communication qualification.
The recommended combinations are:
- Public Relations and International Journalism
- Public Relations and Media and Communication
- Advertising and Television
- International Journalism and Media and Communication.
Why choose this course?
The combined expertise of these faculties gives you a unique opportunity to foster your skills in creative, technical and business communication. You can tailor your studies to meet a specific career goal or to create a wide variety of career choices.
You will complete two majors, some recommended combinations are: public relations and international journalism, advertising and media and communication, advertising and television, international journalism and media and communication.
Course Structures
General Course structure
| Code | Title | | FACULTY CORE UNITS - 6 units required | | KKB101 | Creative Industries: People and Practices | | KKB102 | Creative Industries: Making Connections | | | EITHER | | KCB103 | Strategic Speech Communication | | | OR | | KWB102 | Media Writing | | BSB126 | Marketing | | AMB201 | Marketing and Audience Research | | | EITHER | | AMB220 | Advertising Theory and Practice | | | OR | | AMB260 | Public Relations Theory and Practice | | MAJOR CORE UNITS - 12 units required - Select two of the following 6 units majors | | Advertising | | AMB220 | Advertising Theory and Practice | | AMB200 | Consumer Behaviour | | AMB221 | Advertising Copywriting | | AMB222 | Media Planning | | AMB320 | Advertising Management | | AMB321 | Advertising Campaigns | | | Students who have completed AMB220 Advertising Theory and Practice as part of the Faculty Core will need to choose one of the following three units as a substitution: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB330 | Advertising Strategy and Planning | | Media and Communication | | KCB101 | Communication in the New Economy | | KCB103 | Strategic Speech Communication | | KCB202 | New Media Technologies | | KCB301 | Media Audiences | | KCB302 | Political Communication | | KCB304 | Managing Communication Resources | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KCB302 Political Communication subject to the approval of the Media and Communication Major Coordinator | | Public Relations | | AMB260 | Public Relations Theory and Practice | | AMB261 | Media Relations and Publicity | | AMB262 | Public Relations Writing | | AMB370 | Public Relations Cases | | AMB361 | Public Relations Campaigns | | | Students who have completed AMB260 Public Relations Theory and Practice as part of the Faculty Core will need to choose one of the following three units as a substitution: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB231 | Marketing Communications Regulations and Ethics | | Television | | KPB101 | Foundations of Film and Television Production | | KPB104 | Film and Television Production Resource Management | | KPB105 | Narrative Production | | KPB106 | Australian Television | | KPB107 | Television's Greatest Hits | | KPB303 | Critical Thinking About Television | | | * Students intending to take the Television major are required to take KWB102 Media Writing as one of their Faculty Core units (instead of KCB103 Strategic Speech Communication). | | International Journalism | | KJB101 | Digital Journalism | | KJB120 | Newswriting | | KJB121 | Journalistic Inquiry | | KJB224 | Feature Writing | | KJB280 | International Journalism | | KJB337 | Public Affairs Reporting | | | ** Students may enrol in KKB341 Workplace Learning 1 instead of KJB337 Public Affairs Reporting subject to the approval of the Journalism Major Cooridinator | | Electives - 6 units required | | | Select six units from any Faculty. |
Course structure - Advertising / International Journalism
| Code | Title | | Year 1, Semester 1 | | KKB101 | Creative Industries: People and Practices | | KJB101 | Digital Journalism | | BSB126 | Marketing | | | Choose from either KCB103 or KWB102: | | KCB103 | Strategic Speech Communication | | KWB102 | Media Writing | | Year 1, Semester 2 | | KJB120 | Newswriting | | KKB102 | Creative Industries: Making Connections | | AMB200 | Consumer Behaviour | | AMB220 | Advertising Theory and Practice | | Year 2, Semester 1 | | KJB121 | Journalistic Inquiry | | AMB201 | Marketing and Audience Research | | AMB222 | Media Planning | | | Elective | | Year 2, Semester 2 | | KJB280 | International Journalism | | AMB221 | Advertising Copywriting | | | Elective | | | Elective | | Year 3, Semester 1 | | KJB224 | Feature Writing | | AMB320 | Advertising Management | | AMB202 | Integrated Marketing Communication | | | OR | | AMB230 | Internet Promotion | | | OR | | AMB330 | Advertising Strategy and Planning | | | Elective | | Year 3, Semester 2 | | KJB337 | Public Affairs Reporting | | AMB321 | Advertising Campaigns | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KJB337 subject to approval of the Journalism Major Coordinator |
Course structure - Advertising / Media & Communication
| Code | Title | | Year 1, Semester 1 | | KKB101 | Creative Industries: People and Practices | | BSB126 | Marketing | | KCB101 | Communication in the New Economy | | KCB103 | Strategic Speech Communication | | Year 1, Semester 2 | | KKB102 | Creative Industries: Making Connections | | AMB200 | Consumer Behaviour | | AMB220 | Advertising Theory and Practice | | AMB201 | Marketing and Audience Research | | Year 2, Semester 1 | | KWB102 | Media Writing | | KCB301 | Media Audiences | | AMB222 | Media Planning | | | Elective | | Year 2, Semester 2 | | KCB202 | New Media Technologies | | AMB221 | Advertising Copywriting | | | Elective | | | Elective | | Year 3, Semester 1 | | KCB302 | Political Communication | | AMB320 | Advertising Management | | AMB202 | Integrated Marketing Communication | | | OR | | AMB230 | Internet Promotion | | | OR | | AMB330 | Advertising Strategy and Planning | | | Elective | | Year 3, Semester 2 | | KCB304 | Managing Communication Resources | | AMB321 | Advertising Campaigns | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KCB302 Political Communication, subject to the approval of the Media & Communication Major Coordinator. |
Course structure - Advertising / Television
| Code | Title | | Year 1, Semester 1 | | KKB101 | Creative Industries: People and Practices | | KPB106 | Australian Television | | KWB102 | Media Writing | | BSB126 | Marketing | | Year 1, Semester 2 | | AMB200 | Consumer Behaviour | | AMB220 | Advertising Theory and Practice | | KKB102 | Creative Industries: Making Connections | | KPB101 | Foundations of Film and Television Production | | Year 2, Semester 1 | | AMB201 | Marketing and Audience Research | | AMB221 | Advertising Copywriting | | AMB222 | Media Planning | | KPB105 | Narrative Production | | Year 2, Semester 2 | | AMB320 | Advertising Management | | KPB104 | Film and Television Production Resource Management | | | Elective | | | Elective | | Year 3, Semester 1 | | KPB303 | Critical Thinking About Television | | AMB202 | Integrated Marketing Communication | | | OR | | AMB230 | Internet Promotion | | | OR | | AMB330 | Advertising Strategy and Planning | | | Elective | | | Elective | | Year 3, Semester 2 | | KPB107 | Television's Greatest Hits | | AMB321 | Advertising Campaigns | | | Elective | | | Elective |
Course structure - Advertising/Public Relations
| Code | Title | | Year 1, Semester 1 | | BSB126 | Marketing | | KKB101 | Creative Industries: People and Practices | | | Elective | | | Choose either KCB103 or KWB102: | | KCB103 | Strategic Speech Communication | | KWB102 | Media Writing | | Year 1, Semester 2 | | AMB200 | Consumer Behaviour | | AMB220 | Advertising Theory and Practice | | AMB260 | Public Relations Theory and Practice | | KKB102 | Creative Industries: Making Connections | | Year 2, Semester 1 | | AMB201 | Marketing and Audience Research | | AMB221 | Advertising Copywriting | | AMB222 | Media Planning | | AMB261 | Media Relations and Publicity | | Year 2, Semester 2 | | AMB262 | Public Relations Writing | | | Choose one from the following three units: | | AMB230 | Internet Promotion | | AMB202 | Integrated Marketing Communication | | AMB231 | Marketing Communications Regulations and Ethics | | | Elective | | | Elective | | Year 3, Semester 1 | | AMB320 | Advertising Management | | AMB370 | Public Relations Cases | | | Choose one from the following three units: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB330 | Advertising Strategy and Planning | | | Elective | | Year 3, Semester 2 | | AMB321 | Advertising Campaigns | | AMB361 | Public Relations Campaigns | | | Elective | | | Elective |
Course structure - Public Relations / Television
| Code | Title | | Year 1, Semester 1 | | BSB126 | Marketing | | KKB101 | Creative Industries: People and Practices | | KPB106 | Australian Television | | KWB102 | Media Writing | | Year 1, Semester 2 | | AMB201 | Marketing and Audience Research | | AMB260 | Public Relations Theory and Practice | | KKB102 | Creative Industries: Making Connections | | KPB101 | Foundations of Film and Television Production | | Year 2, Semester 1 | | AMB261 | Media Relations and Publicity | | KPB105 | Narrative Production | | | Elective | | | Elective | | Year 2, Semester 2 | | AMB262 | Public Relations Writing | | KPB104 | Film and Television Production Resource Management | | KPB107 | Television's Greatest Hits | | | Elective | | Year 3, Semester 1 | | AMB370 | Public Relations Cases | | KPB303 | Critical Thinking About Television | | | Elective | | | Elective | | Year 3, Semester 2 | | | Choose two from the following three units: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB231 | Marketing Communications Regulations and Ethics | | AMB361 | Public Relations Campaigns | | | Elective |
Course structure - Public Relations / Media & Communication
| Code | Title | | Year 1, Semester 1 | | KCB101 | Communication in the New Economy | | KCB103 | Strategic Speech Communication | | KKB101 | Creative Industries: People and Practices | | BSB126 | Marketing | | Year 1, Semester 2 | | KKB102 | Creative Industries: Making Connections | | KWB102 | Media Writing | | AMB201 | Marketing and Audience Research | | AMB260 | Public Relations Theory and Practice | | Year 2, Semester 1 | | KCB301 | Media Audiences | | AMB261 | Media Relations and Publicity | | | Elective | | | Elective | | Year 2, Semester 2 | | KCB202 | New Media Technologies | | AMB262 | Public Relations Writing | | | Choose two from the following three units: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB231 | Marketing Communications Regulations and Ethics | | Year 3, Semester 1 | | KCB302 | Political Communication | | AMB370 | Public Relations Cases | | | Elective | | | Elective | | Year 3, Semester 2 | | KCB304 | Managing Communication Resources | | AMB361 | Public Relations Campaigns | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KCB302 Political Communication, subject to the approval of the Media & Communication Major Coordinator. |
Course structure - Public Relations / International Journalism
| Code | Title | | Year 1, Semester 1 | | BSB126 | Marketing | | KJB101 | Digital Journalism | | KKB101 | Creative Industries: People and Practices | | | Choose either KCB103 or KWB102: | | KCB103 | Strategic Speech Communication | | KWB102 | Media Writing | | Year 1, Semester 2 | | AMB201 | Marketing and Audience Research | | AMB260 | Public Relations Theory and Practice | | KJB120 | Newswriting | | KKB102 | Creative Industries: Making Connections | | Year 2, Semester 1 | | AMB261 | Media Relations and Publicity | | KJB121 | Journalistic Inquiry | | | Elective | | | Elective | | Year 2, Semester 2 | | AMB262 | Public Relations Writing | | KJB280 | International Journalism | | | Choose two from the following three units: | | AMB202 | Integrated Marketing Communication | | AMB230 | Internet Promotion | | AMB231 | Marketing Communications Regulations and Ethics | | Year 3, Semester 1 | | AMB370 | Public Relations Cases | | KJB224 | Feature Writing | | | Elective | | | Elective | | Year 3, Semester 2 | | AMB361 | Public Relations Campaigns | | KJB337 | Public Affairs Reporting | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KJB337 subject to approval of the Journalism Discipline Coordinator. |
Course structure - Media & Communication / Television
| Code | Title | | Year 1, Semester 1 | | KCB101 | Communication in the New Economy | | KKB101 | Creative Industries: People and Practices | | KWB102 | Media Writing | | BSB126 | Marketing | | Year 1, Semester 2 | | KKB102 | Creative Industries: Making Connections | | KPB104 | Film and Television Production Resource Management | | AMB201 | Marketing and Audience Research | | AMB220 | Advertising Theory and Practice | | | OR | | AMB260 | Public Relations Theory and Practice | | Year 2, Semester 1 | | KPB106 | Australian Television | | KCB103 | Strategic Speech Communication | | KCB301 | Media Audiences | | | Elective | | Year 2, Semester 2 | | KPB101 | Foundations of Film and Television Production | | KCB202 | New Media Technologies | | | Elective | | | Elective | | Year 3, Semester 1 | | KPB105 | Narrative Production | | KCB302 | Political Communication | | KPB303 | Critical Thinking About Television | | | Elective | | Year 3, Semester 2 | | KCB304 | Managing Communication Resources | | KPB107 | Television's Greatest Hits | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KCB302 Political Communication, subject to the approval of the Media & Communication Major Coordinator. |
Course structure - Media & Communication / International Journalism
| Code | Title | | Year 1, Semester 1 | | BSB126 | Marketing | | KCB101 | Communication in the New Economy | | KJB101 | Digital Journalism | | KKB101 | Creative Industries: People and Practices | | Year 1, Semester 2 | | KJB120 | Newswriting | | KKB102 | Creative Industries: Making Connections | | AMB201 | Marketing and Audience Research | | AMB260 | Public Relations Theory and Practice | | | OR | | AMB220 | Advertising Theory and Practice | | Year 2, Semester 1 | | KCB103 | Strategic Speech Communication | | KCB301 | Media Audiences | | KJB121 | Journalistic Inquiry | | KWB102 | Media Writing | | Year 2, Semester 2 | | KCB202 | New Media Technologies | | KJB280 | International Journalism | | | Elective | | | Elective | | Year 3, Semester 1 | | KCB302 | Political Communication | | KJB224 | Feature Writing | | | Elective | | | Elective | | Year 3, Semester 2 | | KCB304 | Managing Communication Resources | | KJB337 | Public Affairs Reporting | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KCB302 Political Communication, subject to the approval of the Media & Communication Major Coordinator, or KJB337 Public Affairs Reporting, subject to approval of the Journalism Major Coordinator. |
Course structure - Television/International Journalism
| Code | Title | | Year 1, Semester 1 | | BSB126 | Marketing | | KJB101 | Digital Journalism | | KJB120 | Newswriting | | KKB101 | Creative Industries: People and Practices | | Year 1, Semester 2 | | KKB102 | Creative Industries: Making Connections | | KPB101 | Foundations of Film and Television Production | | KPB104 | Film and Television Production Resource Management | | AMB260 | Public Relations Theory and Practice | | | OR | | AMB220 | Advertising Theory and Practice | | Year 2, Semester 1 | | KJB121 | Journalistic Inquiry | | KPB105 | Narrative Production | | KPB106 | Australian Television | | KWB102 | Media Writing | | Year 2, Semester 2 | | AMB201 | Marketing and Audience Research | | KJB280 | International Journalism | | | Elective | | | Elective | | Year 3, Semester 1 | | KJB224 | Feature Writing | | KPB303 | Critical Thinking About Television | | | Elective | | | Elective | | Year 3, Semester 2 | | KJB337 | Public Affairs Reporting | | KPB107 | Television's Greatest Hits | | | Elective | | | Elective | | | | | * Students may enrol in KKB341 Workplace Learning 1 instead of KJB337 subject to approval of the Journalism Discipline Coordinator |
Creative Industries Minors
| Code | Title | | INSTRUCTIONS FOR MINORS | | | Please refer to the following study sequences to plan your program. You must complete 48 credit points (normally four 12 credit point subjects) from the specified units to achieve a minor, following semester of offer and unit prerequisites (where applicable) to determine order of enrolment. Any unit(s) that appear in these majors and/or minors and are also mandatory elsewhere in your course can not contribute towards the completion of these majors and/or minors. Any unit(s) that appear in multiple majors and/or minors can only contribute towards the completion of one of these majors or minors. | | Advanced Interactive Media | | KIB205 | Programming for Visual Designers and Artists | | KIB314 | Tangible Media | | KIB309 | Embodied Interactions | | KMB216 | Graphical Development Enrvironments For Media Interaction | | Advertising | | AMB220 | Advertising Theory and Practice | | AMB221 | Advertising Copywriting | | AMB222 | Media Planning | | BSB126 | Marketing | | Animation | | KIB105 | Animation and Motion Graphics | | KIB108 | Animation History and Practices | | KVB105 | Foundations of Drawing for Animation 1 | | KVB106 | Foundations of Drawing for Animation 2 | | KIB107 | Introduction to Programming for 3D Animation | | Art History | | KVB102 | Modernism | | KVB103 | Australian Art | | KVB211 | Post 1945 Art | | KVB304 | Contemporary Art Issues | | Art, Design and Architecture | | DAB325 | Architecture in the 20th Century | | DEB102 | Introducing Design History | | KVB212 | Australian Art, Architecture and Design | | KVB306 | Video Art and Culture | | Audience and User Research | | KCB102 | Media and Society: From Printing Press to Internet | | KCB105 | Media and Communication Research Methods | | KCB203 | Consumer Cultures | | KCB301 | Media Audiences | | Communication for the Professions | | KCB103 | Strategic Speech Communication | | KWB106 | Corporate Writing and Editing | | KCB302 | Political Communication | | KCB304 | Managing Communication Resources | | Computational Arts | | ITB001 | Problem Solving and Programming | | ITB003 | Object Oriented Programming | | | OR | | KIB105 | Animation and Motion Graphics | | KKB210 | Computational Arts 1 | | KKB211 | Computational Arts 2 | | Creative Writing | | KWB101 | Introduction to Creative Writing | | KWB104 | The Short Story | | KWB107 | Creative Non-Fiction | | KWB203 | Creative Writing: The Novel | | KWB204 | Writing for Performance | | Dance Skills | | KDB103 | Dance Technique Studies 1 | | KDB107 | Choreographic Studies 1 | | KDB108 | World Dance | | KDB109 | Funk, Tap and all that Jazz | | Dance Studies | | KDB105 | Architecture of the Body | | KDB106 | Dance Analysis | | KDB110 | Deconstructing Dance in History | | KDB204 | Australian Dance | | Digital Media | | KIB101 | Visual Communication | | KIB103 | Introduction to Web Design | | KCB201 | Virtual Cultures | | KCB202 | New Media Technologies | | KVB306 | Video Art and Culture | | Drama | | KTB103 | Performing Skills 1: Character and Scene | | KTB104 | Performance Innovation | | KTB106 | Performing Skills 2: Style and Form | | KTB204 | Understanding Performance | | KTB305 | The Entrepreneurial Artist | | Entrepreneurship | | AMB251 | Innovation and Market Development | | BSB115 | Management, People and Organisations | | BSB126 | Marketing | | MGB223 | Entrepreneurship and Innovation | | Fashion | | KFB103 | Introduction to Fashion | | KFB106 | Unspeakable Beauty: A History of Fashion and Style | | KFB206 | Fashion and Modernity | | KFB207 | Contemporary Fashion | | French | | HHB061 | French 1 | | HHB062 | French 2 | | HHB063 | French 3 | | HHB064 | French 4 | | HHB065 | French 5 | | HHB066 | French 6 | | HHB067 | French 7 | | HHB068 | French 8 | | Games Design | | ITB750 | Computer Game Studies | | ITB751 | Games Production | | KIB201 | Concept Development for Game Design and Interactive Media | | KIB202 | Enabling Immersion | | German | | HHB091 | German 1 | | HHB092 | German 2 | | HHB093 | German 3 | | HHB094 | German 4 | | HHB095 | German 5 | | HHB096 | German 6 | | HHB097 | German 7 | | HHB098 | German 8 | | Graphic Design | | KIB101 | Visual Communication | | KVB204 | Graphic Design | | KIB209 | Information Design | | KIB207 | Print Media | | KIB206 | Typography and Illustration | | Indigenous Studies | | EDB007 | Culture Studies: Indigenous Education | | HHB123 | Indigenous Australian Culture Studies | | HHB210 | Indigenous Australia: Country, Kin And Culture | | HHB255 | Indigenous Politics And Political Culture | | HHB276 | Indigenous Knowledge: Research Ethics and Protocols | | KKB004 | Indigenous Creative Industries | | KWB307 | Indigenous Writing | | Indonesian | | HHB071 | Indonesian 1 | | HHB072 | Indonesian 2 | | HHB073 | Indonesian 3 | | HHB074 | Indonesian 4 | | HHB075 | Indonesian 5 | | HHB076 | Indonesian 6 | | HHB077 | Indonesian 7 | | HHB078 | Indonesian 8 | | Integrated Marketing Communication | | AMB202 | Integrated Marketing Communication | | AMB220 | Advertising Theory and Practice | | AMB260 | Public Relations Theory and Practice | | BSB126 | Marketing | | Interactive and Visual Design | | KIB101 | Visual Communication | | KIB102 | Foundations of Interactive Media | | KIB103 | Introduction to Web Design | | KIB104 | Digital Media | | International Business | | BSB119 | International and Electronic Business | | IBB205 | Intercultural Communication and Negotiation Skills | | IBB210 | Export Management | | IBB303 | International Logistics | | Japanese | | HHB081 | Japanese 1 | | HHB082 | Japanese 2 | | HHB083 | Japanese 3 | | HHB084 | Japanese 4 | | HHB085 | Japanese 5 | | HHB086 | Japanese 6 | | HHB087 | Japanese 7 | | HHB088 | Japanese 8 | | Journalism | | KJB101 | Digital Journalism | | KJB120 | Newswriting | | KJB121 | Journalistic Inquiry | | KJB224 | Feature Writing | | Lighting | | PCB121 | Vision, Colour and Photometry | | PCB122 | Lighting Design | | PCB123 | Sustainability and Human Factors | | PCB124 | Lamps and Luminaires | | Literature | | KWB207 | Great Books: The Literary Classics | | KWB208 | Modern Times (Literature and Culture in the 20th Century) | | KWB209 | Shakespeare, Then and Now | | KWB307 | Indigenous Writing | | KWB308 | Wonderlands: Literature and Culture in the 19th Century | | Management | | BSB115 | Management, People and Organisations | | MGB210 | Managing Operations | | MGB220 | Management Research Methods | | MGB222 | Managing Organisations | | MGB309 | Strategic Management | | MGB334 | Managing in a Changing Environment | | Marketing | | AMB200 | Consumer Behaviour | | AMB201 | Marketing and Audience Research | | AMB240 | Marketing Planning and Management | | BSB126 | Marketing | | Mathematics | | MAB100 | Mathematical Sciences 1A | | MAB111 | Mathematical Sciences 1B | | MAB112 | Mathematical Sciences 1C | | MAB210 | Statistical Modelling 1 | | MAB311 | Advanced Calculus | | Modern and Popular Literature and Culture | | KWB108 | Introduction To Literary Studies | | KWB109 | Ozlit | | KWB206 | Youth and Children's Writing | | KWB309 | Popular Fictions, Popular Culture | | Music Studies | | KMB002 | Music and Spirituality | | KMB003 | Sex Drugs Rock 'n' roll | | KMB004 | World Music | | KMB107 | Sound, Image, Text | | Performance Events and Festivals | | KTB207 | Staging Australia | | KTB210 | Creative Industries Management | | KTB211 | Creative Industries Events and Festivals | | KTB306 | Directing for Performance Events and Festivals | | | And choose one from the following units: | | BSB126 | Marketing | | KCB103 | Strategic Speech Communication | | KWB106 | Corporate Writing and Editing | | Professional Writing | | KWB102 | Media Writing | | KWB103 | Persuasive Writing | | KWB106 | Corporate Writing and Editing | | KWB303 | Writing and Publishing Industry | | Public Relations | | AMB260 | Public Relations Theory and Practice | | AMB261 | Media Relations and Publicity | | AMB262 | Public Relations Writing | | BSB126 | Marketing | | Screen Studies | | KPB102 | Film History | | KPB103 | Film Genres | | KPB203 | Australian Film | | KPB205 | Documentary Theory and Practice | | KPB206 | International Cinema | | Sound Studies | | KMB104 | Music and Sound Skills | | KMB105 | Music and Sound Technology | | KMB106 | Music and Sound for Multimedia | | KMB108 | Sound Recording and Acoustics | | Television | | KPB104 | Film and Television Production Resource Management | | KPB106 | Australian Television | | KPB107 | Television's Greatest Hits | | KPB202 | Film and Television Business Skills: Entrepreneurship and Investment | | KPB303 | Critical Thinking About Television | | Visual Arts Practice | | KVB110 | 2D Media and Processes | | KVB111 | 3D Media and Processes | | KVB200 | Exhibition and Display in the Visual Arts | | KVB213 | Graphic Investigation |
Creative Industries Faculty Undergraduate Open Electives
| Code | Title | | Creative Industries Faculty Undergraduate Open Electives | | | These unit offerings are current at the time of publication but are subject to change. | | | Rules for selecting electives: | | | * you must obey any elective rules as set out in your course requirements | | | * you cannot select a unit that forms part of the compulsory units of your course or the compulsory units of your chosen sub-major area. | | | * you must have successfully completed any pre/co-requisite units applicable | | | * the offering of elective units is subject to sufficient student enrolment numbers and staff availability | | | * some units are subject to quota restrictions | | | * KK33, KK34, KJ32, KM32, IX07 and IX16 students ONLY are permitted to select electives from outside the Faculty of Creative Industries | | Semester 1 Units | | Media & Communication | | KCB101 | Communication in the New Economy | | KCB102 | Media and Society: From Printing Press to Internet | | KCB103 | Strategic Speech Communication | | KCB201 | Virtual Cultures | | KCB302 | Political Communication | | Communication Design | | KIB108 | Animation History and Practices | | KIB201 | Concept Development for Game Design and Interactive Media | | Dance | | KDB105 | Architecture of the Body | | KDB108 | World Dance | | KDB110 | Deconstructing Dance in History | | Fashion | | KFB103 | Introduction to Fashion | | KFB206 | Fashion and Modernity | | Journalism | | KJB101 | Digital Journalism | | KJB120 | Newswriting | | KJB121 | Journalistic Inquiry | | KJB224 | Feature Writing | | KJB239 | Journalism Ethics and Issues | | Faculty | | KKB004 | Indigenous Creative Industries | | KKB101 | Creative Industries: People and Practices | | KKB210 | Computational Arts 1 | | Transition to New Professional Environments* | | KKB341 | Workplace Learning 1 | | KKB342 | Workplace Learning 2 | | KKB343 | Service Learning 1 | | KKB344 | Service Learning 2 | | KKB345 | Creative Industries Project 1 | | KKB346 | Creative Industries Project 2 | | KKB347 | Becoming A Researcher: Understandings, Skills and Practices | | Music & Sound | | KMB003 | Sex Drugs Rock 'n' roll | | KMB004 | World Music | | KMB104 | Music and Sound Skills | | KMB105 | Music and Sound Technology | | KMB108 | Sound Recording and Acoustics | | Film & Television | | KPB102 | Film History | | KPB106 | Australian Television | | KPB202 | Film and Television Business Skills: Entrepreneurship and Investment | | KPB203 | Australian Film | | KPB303 | Critical Thinking About Television | | Performance Studies | | KTB101 | 20th Century Performance | | KTB204 | Understanding Performance | | KTB061 | Creative Industries Management | | KTB062 | Creative Industries Events and Festivals | | Visual Arts | | KVB102 | Modernism | | KVB104 | Photomedia and Artistic Practice | | KVB110 | 2D Media and Processes | | KVB212 | Australian Art, Architecture and Design | | KVB304 | Contemporary Art Issues | | Creative Writing & Cultural Studies | | KWB101 | Introduction to Creative Writing | | KWB102 | Media Writing | | KWB103 | Persuasive Writing | | KWB104 | The Short Story | | KWB105 | Film and Television Scriptwriting | | KWB107 | Creative Non-Fiction | | KWB108 | Introduction To Literary Studies | | KWB207 | Great Books: The Literary Classics | | KWB208 | Modern Times (Literature and Culture in the 20th Century) | | KWB308 | Wonderlands: Literature and Culture in the 19th Century | | Semester 2 Units | | Media & Communication | | KCB101 | Communication in the New Economy | | KCB103 | Strategic Speech Communication | | KCB104 | Media and Communications Industries | | KCB105 | Media and Communication Research Methods | | KCB202 | New Media Technologies | | KCB203 | Consumer Cultures | | Communication Design | | KIB202 | Enabling Immersion | | Dance | | KDB106 | Dance Analysis | | KDB109 | Funk, Tap and all that Jazz | | KDB204 | Australian Dance | | Faculty | | KKB102 | Creative Industries: Making Connections | | KKB211 | Computational Arts 2 | | Transition to New Professional Environments* | | KKB341 | Workplace Learning 1 | | KKB342 | Workplace Learning 2 | | KKB343 | Service Learning 1 | | KKB344 | Service Learning 2 | | KKB345 | Creative Industries Project 1 | | KKB346 | Creative Industries Project 2 | | KKB348 | Becoming A Researcher: Contexts, Protocols and Impact | | KKB350 | Creative Industries International Study Tour | | Fashion | | KFB106 | Unspeakable Beauty: A History of Fashion and Style | | KFB207 | Contemporary Fashion | | Journalism | | KJB101 | Digital Journalism | | KJB120 | Newswriting | | KJB121 | Journalistic Inquiry | | KJB224 | Feature Writing | | KJB280 | International Journalism | | KJB337 | Public Affairs Reporting | | Music & Sound | | KMB002 | Music and Spirituality | | KMB007 | Introductory Ensemble | | KMB105 | Music and Sound Technology | | KMB107 | Sound, Image, Text | | KMB108 | Sound Recording and Acoustics | | KMB205 | Sound Media Musicianship | | Film & Television | | KPB103 | Film Genres | | KPB104 | Film and Television Production Resource Management | | KPB107 | Television's Greatest Hits | | KPB205 | Documentary Theory and Practice | | KPB206 | International Cinema | | Performance Studies | | KTB104 | Performance Innovation | | KTB207 | Staging Australia | | KTB062 | Creative Industries Events and Festivals | | Visual Arts | | KVB103 | Australian Art | | KVB104 | Photomedia and Artistic Practice | | KVB108 | Contemporary Asian Visual Culture | | KVB111 | 3D Media and Processes | | KVB211 | Post 1945 Art | | KVB306 | Video Art and Culture | | KVB307 | Theories of Spatial Culture | | Creative Writing & Cultural Studies | | KWB102 | Media Writing | | KWB104 | The Short Story | | KWB105 | Film and Television Scriptwriting | | KWB106 | Corporate Writing and Editing | | KWB109 | Ozlit | | KWB204 | Writing for Performance | | KWB206 | Youth and Children's Writing | | KWB209 | Shakespeare, Then and Now | | KWB307 | Indigenous Writing | | KWB309 | Popular Fictions, Popular Culture | | NOTES: | | | * Only one Workplace Learning unit may be completed | | | * KKB290, KKB357, KKB320, KKB330, KKB340-1 and KKB340-2 are only available to students enrolled in Creative Industries courses. |
Potential careers
Advertising Professional
Creative Writer
Government Officer
Guidance Officer
Information Officer
International Business Specialist
Internet Professional
Journalist
Marketing Officer/Manager
Media Industry Specialist
Organisational Communication Specialist
Policy Officer
Public Relations Officer/Consultant
Public Servant
Publishing Professional
Web Designer
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