Bachelor of Business (Marketing) - AUT University

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Programme Code: AK3693
Level: 7
Points: 360
Duration: Three years full time/maximum six years part time
Venue: City Campus
Starting date: 3 March 2008 / 21 July 2008
Application deadline: 16 November 2007 / 27 June 2008

AUT encourages early application.
Late applications will be accepted if the programme is not full.

ENTRY REQUIREMENTS

•  University Entrance

Note: Entrance to university does not guarantee admission to a specific programme of study.

SPECIAL ADMISSION

Applicants over 20 years of age who do not hold a university entrance qualification (such as NCEA or CIE above) may qualify for university entrance via Special Admission.

ENGLISH LANGUAGE REQUIREMENTS

Applicants for whom English or Maori is not their first language are required to provide proof of an acceptable pass/grade gained in an accepted English language test. 

PHASE ONE – BUSINESS INTERDISCIPLINARY STUDIES

Business Interdisciplinary Studies (120 points) made up of:

475110 The Environment of Business
475120 Business Information Management
475130 Globalisation and Business Enterprise
476140 Managing Business Relationships

Marketing enables organisations to satisfy the needs, wants and interests of their customers. No growing organisation, of any kind, can be without marketing.

Marketing also focuses on developing and managing business relationships with customers, retailers and suppliers.

The Marketing major produces graduates of outstanding calibre who are in considerable demand. Students gain proficiency in a wide range of leading-edge marketing skills, including product and service development, brand management, marketing planning, pricing, promotion and distribution.

CAREER OPPORTUNITIES

• Marketing management
• Direct marketing
• Project management
• Market analysis
• Brand manager
• Customer service management
• Sales management
• Retailing
• Business development
• Business to business marketing
• International marketing
• Marketing research

PAPERS (90 POINTS)

Level Six:

486662 Marketing Research
486663 Marketing Management
486670 Buyer Behaviour

Level Seven:

487961 Marketing Strategy
487964 Integrated Marketing Communications

Select One:

487667 Service Marketing
487962 International Marketing
487965 Strategic Brand Management
487972 Customer Relationship Management