Bachelor of Business (Advertising) - AUT University

TEL: 0207 193 7932   This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  

Programme Code: AK3693
Level: 7
Points: 360
Duration: Three years full time/maximum six years part time
Venue: City Campus
Starting date: 3 March 2008 / 21 July 2008
Application deadline: 16 November 2007 / 27 June 2008

AUT encourages early application.
Late applications will be accepted if the programme is not full.

ENTRY REQUIREMENTS

•  University Entrance

Note: Entrance to university does not guarantee admission to a specific programme of study.

SPECIAL ADMISSION

Applicants over 20 years of age who do not hold a university entrance qualification (such as NCEA or CIE above) may qualify for university entrance via Special Admission.

ENGLISH LANGUAGE REQUIREMENTS

Applicants for whom English or Maori is not their first language are required to provide proof of an acceptable pass/grade gained in an accepted English language test. 

PHASE ONE – BUSINESS INTERDISCIPLINARY STUDIES

Business Interdisciplinary Studies (120 points) made up of:

475110 The Environment of Business
475120 Business Information Management
475130 Globalisation and Business Enterprise
476140 Managing Business Relationships

This is the only Bachelor of Business course in New Zealand that provides a Major in Advertising and is the qualification for a career in the dynamic, global advertising industry. It is supported and endorsed by the New Zealand advertising industry which plays an active part in its content and an active interest in the students who graduate. It is also the only degree in New Zealand accredited by the International Advertising Association (IAA) which means that all graduates are awarded an internationally recognised IAA Diploma in Marketing Communications in addition to the Bachelor of Business.

In the Advertising major you will learn the principles and the practices that drive this thriving industry, as well as the communication, persuasion and team skills you'll personally need to succeed. You'll learn about the advertising industry, how advertising works and its role within the whole marketing communications mix.

CAREER OPPORTUNITIES

• Agency account management
• Advertising planning and research
• Media sales
• Media planning and buying
• Brand management
• Communications management

PAPERS (90 POINTS)

Level Six:

386622 Advertising and Creativity
386626 Advertising Media Planning
486670 Buyer Behaviour

Level Seven:

387932 Strategic Advertising Management
487964 Integrated Marketing Communications

Plus one from:

387926 Advertising Media Strategy
387927 Current Issues in Advertising
387934 International and Cross Cultural Advertising
387935 Evaluating Advertising Effectiveness