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Bachelor of Tourism Management - Victoria University of Wellington PDF Print E-mail

Bachelor of Tourism Management - Victoria University of Wellington

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The Bachelor of Tourism Management

Whether they come to bungy jump or visit “Middle Earth”, international tourists recognise New Zealand as an exciting travel destination. Our tourism industry welcomes two million international visitors a year and is the country’s second-largest export earner.

In the competitive global market, innovative, high-value tourism initiatives have reinforced New Zealand’s reputation as an industry leader.

As well as a major worldwide business, tourism is a growing field of academic study and research. A Bachelor of Tourism Management (BTM) prepares graduates for positions of responsibility and management in the tourism industry. It offers the specialist knowledge and practical skills that employers are looking for, locally and globally.

Victoria’s BTM is designed to meet the industry’s needs. Its specialist teaching staff are involved in tourism research in New Zealand and abroad, resulting in courses that are relevant, up-to-date, and in touch with international trends. The University’s Wellington city location gives ready access to policy makers and industry organisations that contribute to the course with specialised guest lecturers.

A BTM can lead to postgraduate study in Victoria’s BTM (Hons) or Master of Tourism Management programmes. Graduates find employment in the tourism industry in strategic planning and management, event management, conference coordination, attraction development and ecotourism, and in other fields including human resources and marketing.

A BTM at Victoria

The Bachelor of Tourism Management degree requires three years of full-time study. 360 points are required. At least 204 points must be above 100 level. See Tourism Management for degree requirements and course details, or see the Course Catalogue to find out the points value of courses.

To enrol in a BTM you need a university entrance qualification.

The BTM combines well with other degrees such as a BCA in Marketing, a BSc in Geography or a BA in languages. These double degrees take four to five years of full-time study.

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Degree Example

A BTM with a focus on Marketing and the inclusion of a language

Year 1 Year 2 Year 3
Course Points Course Points Course Points
INFO 101 Foundations of Information Systems 18 ECON 130 Economic Principles and Issues
18 MARK 204 Tourism Marketing 22
SPAN 111 Introduction to the Spanish Language 18 MARK 101  Principles of Marketing 18 MARK 211 Marketing Management 22
SPAN 112 Elementary Spanish 18 MARK 202 Buyer Behaviour 22 MARK 311 Strategic Marketing Management 24
TOUR 101 Introduction to Tourism 18 TOUR 230 Visitor Management 22 TOUR 110 Tourism Practicum 14
TOUR 104 Business Environment of Tourism 18 TOUR 240 Principles of Tourism Management 22 TOUR 301 Tourism Planning and Policy 24
TOUR 108 Tourism in New Zealand 18 TOUR 250 Managing Visitor Impacts 22 TOUR 345 Tourist Behaviour 24
Total Points 108   124   130
 

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