Graduate Diploma in Communication (Public Relations) - University of South Australia

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Aim

The program is designed for graduates in any discipline (and, in special circumstances, for experienced communication practitioners who have not graduated at university level) who seek formal qualification in public relations. In designing the program in collaboration with the Public Relations Institute of Australia (PRIA), the University of South Australia has placed particular focus on contemporary practice, management techniques, and writing skills.

Entry requirements

The normal entry requirement for the Graduate Diploma in Communication (Public Relations) is an appropriate first degree, or its equivalent, from a higher education institution. As part of its equity policy, however, the University of South Australia is also able to consider applications from experienced communication practitioners who have not graduated at university level.

English language entry requirements

For international applicants for whom English is a second language, the minimum English language requirements are:

International English Language Testing System (IELTS Academic): Minimum score of 6.0 in Reading and Writing subscores and minimum overall score of 6.5 obtained within the last two years or corresponding results from an equivalent test such as TOEFL or the appropriate Academic English language level delivered at CELUSA; or

Successful completion of a tertiary qualification at diploma level or above completed in Australia within the last two years; or

Successful completion of two or more years of tertiary study at diploma level or above conducted and completed in English within the last five years in a country in which:

• English is an official language; or
• English is commonly used, as determined by the University.
  
  

Where the study in English was more than five years ago, this requirement may be satisfied by subsequent and recent work experience of two or more years duration in a setting where English is the language of business subject to satisfactory evidence as determined by the Program Director.

Content/structure

The core public relations courses focus on models of public relations practice, analysis of the mainstream print and electronic media, public relations theory, the writing and tactical skills demanded in the strategic dissemination of information, legal and ethical questions, issues and crisis management, and organisational aspects of communication.
Much importance is placed on: