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TEL: 0207 193 7932
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Program Code: DCMK Program Level: Postgraduate Home Campus: City West Program Length (in EFTSL): 0.5 AimThese programs are designed to provide professional postgraduate education in the application of knowledge for those seeking a career in marketing and/or wine marketing, and for existing managers seeking to upgrade their knowledge and skills. Entry requirementsApplicants will have completed a Bachelors degree with a Grade Point Average of 5 (65%) or greater at a recognised higher education institution or equivalent; OR Have a minimum of five years managerial work experience. Students with a Grade Point Average of 4.5-4.9 (55-64%) need to demonstrate competency in numeracy and literacy sufficient for satisfactory progress in the program.Competency can be demonstrated by higher grades in relevant disciplines. English language entry requirements For international applicants for whom English is a second language, the minimum English language requirements are : International English Language Testing System (IELTS Academic): Minimum score of 6.0 in Reading and Writing sub scores and minimum overall score of 6.5 obtained within the last two years or corresponding results from an equivalent test such as TOEFL or the appropriate Academic English language level delivered at CELUSA OR Successful completion of a tertiary qualification at bachelor level or above completed in Australia within the last two years; OR Successful completion of at least two years of tertiary study at bachelor level or above conducted and completed in English within the last five years in a country in which: - English is an official language; or
- English is commonly used, as determined by the University.
Where the study in English was more than five years ago, this requirement may be satisfied by subsequent and recent work experience of at least two years duration in a setting where English is the language of business subject to satisfactory evidence as determined by the University. Content/structureThe program consists of a total of 18 units and can be completed within 6 months of full-time study. The program is also available for part-time study. Fee informationFees for International students: $AU 9,960 per 0.5 EFTSL for students commencing in 2010. Fees are calculated on a per Unit basis with 1.0 EFTSL = 36 Units. Fees for International students are determined one year in advance and are subject to variation. Program requirements| Course name | Area + Cat. No. | Units | EFTSL |
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| Core Courses | | | | Advanced Marketing | MARK 5025 | 4.5 | 0.125 | Accounting for Management M | ACCT 5011 | 4.5 | 0.125 | Advanced Consumer Behaviour OR Prescribed Marketing Elective | MARK 5032 | 4.5 | 0.125 | Advanced Market Analysis OR Prescribed Marketing Elective | MARK 5064 | 4.5 | 0.125 |
Rules- Students who have a background, or previous studies, in a particular course may substitute a course of equal value and standing with the approval of the program director.
- Students are required to take the following courses in the Graduate Certificate in Marketing to gain entry into the Graduate Diploma in Marketing and the Master of Marketing.
- Advanced Marketing
- Cost Analysis for Marketing & Business Management M
- Advanced Consumer Behaviour
- Advanced Market Analysis
Notes- This is a full fee-paying program.
- The program can be completed within 6 months of full-time study.
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