|
TEL: 0207 193 7932
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
CRICOS Provider Code: 00246M
CRICOS Course Code: 062178E
Two years full-time, intensive mode
Start dates in February, June and September COURSE DESCRIPTION
The APM College Bachelor of Business (Marketing) has been developed to enable emerging marketing practitioners to understand the role and nature of marketing in a contemporary business environment and critically reflect on the roles and responsibilities of marketing. You will learn how to engage and influence target audiences and apply marketing theories and practices in an ethical context. ENTRY REQUIREMENTS:
• Completion of Australian High School Year 12 with UAI of 60+ (or equivalent)
• IELTS 6.0 academic (in all bands) SUBJECTS Year 1 Management principles and practices (100 level)
Learn about how organisations tick. Management, Leadership, Culture, Motivation, Structure and Corporate Social Responsibility are key terms. Accounting in a business environment (100 level)
Learn about the numbers from a non accountants POV, understand how accounting information impacts the organisation. Show me the money! Understanding advertising (100 level)
Understand the theory behind Advertising. Look at strategy and planning of Advertising campaigns and reflect on these high profile communications. Understanding marketing (100 level)
Marketing is the way organisations hook up with customers and develop great products, services and brands that consumers love. Understanding public relations (100 level)
The history of PR and why it’s a growing communication tool, you'll learn about the diverse areas of PR and how it engages audiences. Introduction to consumer behaviour (100 level)
If you want to communicate to people and organisations you need to understand what motivates them, how they feel about things, this is an engrossing subject. Economics in a business environment (100 level)
Understanding economics helps us know about interest rates, unemployment and household consumption, we look at micro and macro factors. Marketing communications (100 level)
Marketing Communications are what we are bombarded with everyday, but how did organisations choose and develop these messages. Explore the good, the bad and the ugly in communications. Introduction to quantitative methods (200 level)
Quantitative statistical methods allow us to develop a better understanding of customer behaviour, your own businesses methods and research done by external organisations. It allows you to make smarter business decisions. Introduction to applied finance (200 level)
Communications specialists need to understand the role of, and impact of finance in decision making around marketing decisions. Marketing and audience research (200 level)
Market research is the insight into the consumer psyche, behaviour, competitors or satisfaction, here you learn how to find the data to turn into specific knowledge. Marketing strategy (200 level)
This subject uncovers how Marketing Strategy fits in with organisational strategy by helping the organisation understand customers, the environment, competition and more to better achieve its goals. Brand building (200 level)
Brand equity is a key goal for many organisations. Brand Building investigates how to achieve this and build powerful brands that customers LOVE. Year 2 Introduction to business law (200 level)
How does the Australian legal system impact business, understand this and how consumers and organisations are protected through trade practices. B2B marketing (200 level)
Many peoples career will be focused on transactions and relationships between businesses and other organisations. This subject delves into the unique characteristics and networks that are key to success in the B2B environment. Service marketing (200 level)
Service Marketing is a huge growth area, here you look at the 7 P's of the service marketing mix which help us to understand and work in the highly intangible service environment. Industry engagement (200 level)
Learn the soft skills that will help develop you as a professional in the workplace, learn about workplace relationships and confront challenges that are common in the work place, this subject sets you up for your internship. Corporate social responsibility (300 level)
Known as CSR, learn that smart organisations are more in tune with their economic, social and environmental spaces, understanding that customers and other interest groups expect organisations to act in socially responsible ways. Strategic management (300 level)
This is a capstone unit where other subjects come together as you discuss advanced management theory to develop a holistic understanding of the firm. Industry placement (300 level)
As one of your final subjects (2 subjects) We assist you find a relevant industry placement to experience the work environment first hand and test your new skills, this is also a very important networking opportunity and could turn out to be your next job too. International marketing (300 level)
As Globalisation brings us closer together, marketers must understand target market needs in various socio-political environments as businesses grow beyond their domestic markets either physically or on the internet. Digital marketing (300 level)
The internet has become part of our everyday world, have you "googled" today ? The 3rd screen (Mobiles) are the next frontier, develop an emarketing strategy for an iphone maybe. Plus choice of 2 electives (300 level)
(100 level subjects refer to the equivalent of Year 1 of a traditional three year degree program, 200 level subjects to Year 2 and 300 level subjects to Year 3. So with our trimester structure you are fast-tracking your degree studies.)
|
