Graduate Diploma in Communication and Public Relations - AUT University

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The Graduate Diploma in Communication and Public Relations is an opportunity for graduates to turn their knowledge into a successful career. Students are encouraged to grow their own skills and knowledge, filling in gaps and adding depth from the public relations body of knowledge. The diploma is a one-year, full time programme, or two to three years part time, and is based on the Bachelor of Communication Studies Communication Management/PR curriculum.

The programme emphasises five broad concepts:

• The research framework for public relations
• Public opinion and public policy formation
• Communication planning and project co-ordination
• Professional standards and ethics
• Client relationship management and management counselling

Programme Code: AK3570
Level: 7
Points: 120
Duration: One year full time / Maximum three years part time
Venue: City Campus
Starting date: 3 March 2008
Application deadline: 30 October 2007

AUT encourages early application.
Late applications will be accepted if the programme is not full.

ENTRY REQUIREMENTS

• In order to be admitted to a graduate diploma, applicants shall normally have completed the requirements of one of the following: a three-year qualification from a New Zealand tertiary institution or equivalent, or significant relevant professional experience
• Application for Enrolment Form
• Curriculum Vitae
• Letter of application explaining why you are applying for the programme, relevant experience and qualifications

ENGLISH LANGUAGE REQUIREMENTS

Applicants for whom English or Māori is not their first language are required to provide proof of an acceptable pass/grade gained in an accepted English language test. 

THE KEY SKILLS YOU WILL ACQUIRE

• Leadership of communication strategy
• Planning and implementation of campaigns
• Organisation and delivery of written and spoken communication
• Computer skills for visual, print and web-based media
• News media writing and report composition
• Interpersonal, group and organisational dynamics

CAREER OPPORTUNITIES

The core subjects reflect both the traditional and new career paths in the public relations industry. They include marketing communications, corporate communication, human resources communication and strategy. Other topics include issues management, fundraising, lobbying and investor relations.

PAPERS

CORE PAPERS
146718 Public Relations Communication (15)
146751 Principles of News Journalism (15)
147718 Reputation Management (15)
147720 Human Resources Communication (15)
147722 Communication Strategy (15)
487719 Marketing Communications (15)
AND ONE OF:
147723 Persuasive Communication (15)
147766 Public Relations Practice (15)

SELECT ONE
145721 Digital Communication (15)
146723 Media Communication IIA (15)
146735 Visual Communication (15)
146748 Organisational Behaviour in the Creative Industries (15)