Graduate Diploma in Advertising Creativity - AUT University

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The Graduate Diploma in Advertising Creativity is designed for students to learn how to put together a professional-standard portfolio of work that is essential for getting a job in an advertising agency's creative department or for obtaining work in a creative marketing communications company. Students have the chance to work on live briefs, to write and design real ads for real products. There may also be the opportunity for some students' work to be published in the media.

Core papers include copywriting, creative strategy and campaigns. Workshops with the advertising industry and guest speakers from leading advertising agencies feature throughout the year. The programme has the support of CAANZ (Communication Agencies Association of New Zealand) and is New Zealand’s only member of the international D&AD University Network, the most highly regarded design and advertising industry body in the world.

Programme Code: AK3621
Level: 7
Points: 120
Duration: One year full time / Two years part time
Venue: City Campus
Starting date: 3 March 2008
Application deadline: 30 October 2007

AUT encourages early application.
Late applications will be accepted if the programme is not full.

ENTRY REQUIREMENTS

• In order to be admitted to a graduate diploma, applicants shall normally have completed a three-year qualification from a New Zealand tertiary institution or equivalent, or have significant relevant professional experience
• Application for Enrolment Form
• Curriculum Vitae
• Letter of application explaining why you are applying for the programme, relevant experience and qualifications
• In addition, applicants for the advertising creativity programme are required to complete a copy test.

ENGLISH LANGUAGE REQUIREMENTS

Applicants for whom English or Māori is not their first language are required to provide proof of an acceptable pass/grade gained in an accepted English language test. 

THE KEY SKILLS YOU WILL ACQUIRE

Students learn to focus their ideas and, as a copywriter or art director, put together a portfolio of work that may get a foot in the door of an advertising agency’s creative department or other marketing communications company.

CAREER OPPORTUNITIES

Most graduates go for jobs in the creative departments of advertising agencies but, as the industry changes, opportunities in non-traditional communication companies are opening up more avenues of employment.

PAPERS

CORE PAPERS
147771 Creative Principles & Practice (15)
147772 Copywriting (15)
147773 Creative Strategy (15)
147774 Campaigns (15)
487719 Marketing Communications (15)

ELECT THREE
116232 Photography (15)
145722 Digital Media Production (15)
146733 Advertising Art Direction (15)
146735 Visual Communication (15)
146747 Moving Image Production I (15)
146750 Interactive Media Production I (15)
147792 Advanced Copywriting (15)
147816 Promotional Culture (15)
386626 Advertising Media Planning (15)
387927 Current Issues in Advertising (15)
487965 Strategic Brand Management (15)