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In Year Two, students are introduced to vital elements of Hotel Management including Services Management, Finance, Marketing, Communications and Human Resource Management. Course ContentTourism & Hospitality Managementintroduces students to concepts, theories and practical examples of organisations and the fundamentals of managing these organisations within tourism industries, with an emphasis on the hotel sector. Environmental Management in Hotels examines a proactive approach and a detailed analysis for managing environmental processes, including: planning, staff, resource acquisition and allocation, selection of priority areas, implementation and review. Tourism & Hospitality Marketing explores the concepts and functions of marketing, such as segmentation and consumer behaviours, knowledge of which is crucial to the successful management of hospitality & tourism organisations. Hospitality Services Management links issues and concepts that have been explored in other subjects, to develop synergies between theories and effective operational strategies and service management techniques for hospitality enterprises. Financial Analysisdevelops an ability to read, understand and interpret financial information, through an introduction to business activities and financial management issues, particularly in service organisations such as hotels. Human Resource Management examines a systematic framework for human resource management including planning, recruitment, selection, training and development, as well as relationships between effective human resource management and organisational objectives. Market Research & Analysis introduces students to tourism management inquiry through developing skills in research planning, design, data collection, data analysis and research report presentation techniques applicable to hospitality and business research. ElectiveStudents may choose from a range of elective options (subject to availability), which include: Event Management, Entrepreneurship, Tourism in Pacific Asia, Accommodation & Information Technology Systems. Entry/PrerequisitesDiploma in Hotel Management (Year One) or equivalent plus relevant work experience. QualificationAt the end of Year Two, students may graduate with an Associate Degree in Hotel Management awarded by Southern Cross University.
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