Bachelor of Business Administration (International Marketing) - Hanze University Groningen

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First year

The first two years of study in International Business and Management Studies are similar for all majors:

• International Marketing
• International Management 
• International Finance and Accounting
• International Travel and Tourism

In the first year, each subject provides students with the broad knowledge and the basic skills needed for more specific subjects studied in the subsequent three years of study called the Main Phase. After a two-week compulsory introduction, the programme continues with international business management modules including a foreign language.  Students may choose from the various languages offered; Dutch, French, German and Spanish. 

Semester One
Introduction
Foreign Language (levels 1 & 2)
Financial Accounting
Mathematics
Statistics
Consultancy Project
Economics
English/Business Communication 1
Skills Training 1
Personal Development Training 1

Semester Two
Foreign Language (levels 3, 4 & 5)
Marketing
Management Accounting
International Law
Business Plan Project
Behaviour, Management & Organisation
English/Business Communication 2
Skills Training 2
Personal Development Training 2

In both semesters, students do a project (Consultancy Case/Business Plan) in which they find solutions to complex practically-oriented problems. This is done in small, multi-cultural groups and students will be expected to solve these practical problems before presenting recommendations to your lecturers and fellow students. Supporting this, training in specific skills essential to your future career, such as negotiation skills, providing and receiving feedback, working in groups, delegating and presentation skills are a unique part of the programme.

Second Year

In the second year, you will start in the "main phase" of IBMS (years 2, 3 and 4) where you will receive a more detailed and broader picture of Business, Management, Marketing Management and Communication in the modules below:

Third Year (Abroad)

You spend one semester studying at one of our partner universities around the world and one semester working in a company outside of your home country.  Both in and outside the classroom, students acquire an awareness about how business is done in other countries.

Study Abroad
For one semester during the third year, students study at one of our many partner schools abroad.  This is a tremendous opportunity to broaden your knowledge and experience. Through our extended partner relations, IBMS student have a rich choice of countries, languages, cultures, schools and programmes.

Placement/Internship
Students spend five months working in a company outside of their home country.  Students acquire the placement themselves, making use of the information available in IBS such as regular placement offers, previous student reports and shared experiences of fellow students.  Previous student placements include AC Nielsen Jakarta, Indonesia, Philips Auckland New Zealand and Club Med Brussels, Belgium.

Foreign students have the option to do these semesters in the Netherlands but Dutch students must go abroad.  Students may choose the sequence in which they do their study and placement semesters, and of course, you may spend them in different countries.

Fourth Year Majors

The curriculum for the fourth year continues with the new style curriculum. In their final year in IBMS (English Tracks) students study subjects that specialise and support their major.

General structure
At the beginning of year four, students participate in the introduction module, made up of Skills Training and related activities. Students take four core modules in their specialisation (totalling 2o EC). In addition, all students take the English/Business Communication and a Personal Development Training module in the seventh semester to support the core modules and develop further communicative and management skills needed in the business world. Students also choose between a number of electives offered in each semester. Subjects offered in the seventh and eighth semester of IBS have essentially the same structure as the second year. Each module is developed on the understanding that wherever possible a guest speaker from the professional field is built into the programme. The teaching, delivery and assessment of students throughout the Main Phase are based on a clear framework (the professional profile) where modules are competence-based and linked to project based learning.

Graduation project (Eighth semester)
Students can choose between an individual or a group project (in which they will be assessed on an individual basis). Both, the individual research project and the group project will be a research/consultancy project for a company, resulting in a written report containing recommendations. Assessment will be based on the final group product and the individual’s role in it.  A distinct major individual effort must be part of the research for each group member. It is the responsibility of the students to acquire their own projects.
The graduation project is worth 20 European credits per student, which is equal to a workload of 560 hours (28 hours per credit) to be spent per student. The placement and the study abroad as well as a large number of the modules must have been completed by the student before being allowed to participate in the Graduation Project (a total of 144 EC).

International Marketing

Marketing/International Management Major
Students who choose Marketing/International Management as their major are prepared for international careers in management and marketing at management level.  The modules taken by a fourth year M/IM student are:

Introduction/Skills Training
English / Business Communication 4 & 5
Academic Counselling
Graduation Project
Business to Business Marketing and Purchasing
Current Issues in Marketing
Advertising & Marketing Communication Tools
Internet Marketing
Students Choose Two Options (One in Period 1 and one in Period 3) from the following: The Travel and Tourism Industry, Understanding Travel & Tourism, Working Capital Management, Financial Accounting 2, Corporate Finance, Planning and Control, Corporate Strategy, Human Resource Management 

Career Opportunities
Graduates will be prepared to operate in the management of companies that trade, or are preparing to trade, on an international scale. Tasks in this area are, for instance, preparing and executing an import and export policy, or an international marketing policy. Functions of the future graduate will be in the field of:
International marketing (export manager, international product manager, international marketing manager);
International sales (area sales manager); 
Consultancy of international trade (of small and medium sized companies);
International marketing services (international marketing researcher, international publicity agency).