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TEL: 0207 193 7932
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| Year of entry | : | 2008 | | Mode of funding | : | Non-Government funded | | Programme code | : | P25 | | Mode of programme | : | Combined mode† | | Class schedule | : | Evening sessions | | Indicative intake target | : | 50 | | Minimum no. of credits required | : | 30 | | Normal duration of programme | : | Full-time: 1 year; Part-time: 2 years | | Tuition fee (subject to yearly review) | : | HK$2,240 per credit unit | | Application deadline | : | 29 February 2008 |
Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. Early applications are therefore strongly encouraged. |
† Combined mode: Local students taking programmes in combined mode can attend full-time (12-18 credit units per semester) or part-time (no more than 11 credit units per semester) study in different semesters without seeking approval from the University. For non-local students, they will be admitted to these programmes for either full-time or part-time studies. Non-local students must maintain the required credit load for their full-time or part-time studies and any changes will require approval from the University. For undergraduate programmes, student visas will be issued for FT study only. |
Mid-career professionals from the communication industry, including: - mass media
- advertising/PR agencies
- PR/marketing communication departments of commercial firms
- information/publicity departments of governmental or non-profit organizations
- content divisions of Web/multimedia houses
Entry To be eligible for admission, you must satisfy the General Entrance Requirements and must: - have a Bachelor's degree from a recognized tertiary institution or an equivalent qualification;
- preferably have one or more years of work experience in a professional communication area (e.g., news media, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement: - TOEFL score 550 (paper-based test) or 213 (computer-based test) or 79 (interet-based test); or
- Overall band 6.5 in International English Language Testing System (IELTS); or
- Score 450 in the new College English Test (CET6) of China mainland or a pass in the old CET-6 test; or
- Other equivalent qualifications.
Course A hybrid of communication theories and new media technologies, with the following specific courses: Theory-based courses include, among others: - Communication Fundamentals
- Global Communication
- Integrated Marketing Communication
- Media Economics and Management
- Policy and Regulations of New Media
- Research Methodology
Technology-based courses include, among others: - Communication Database
- Integrated Project
- Internet Communication
- Multimedia Communication
Bonus Features
Training in English language skills, as all courses are taught in English with heavy emphasis on writing and oral presentations Intercultural experience, as students come from Hong Kong, mainland China, Macau, Taiwan, Singapore, and other regions, and teaching staff have extensive working experience overseas.
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