Bachelor of Business Administration (Hons) in Marketing - City University of Hong Kong

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We will help you develop your ability to identify, understand and satisfy customers in various contexts, through learning skills in marketing analysis, planning and implementation. We will make them an effective marketing manager by giving them the necessary professional marketing knowledge.

Careers

We will prepare you for entry-level managerial positions in marketing. Equipped with a firm theoretical background, excellent communication and analytical skills, as well as a thorough understanding of local and global business practices, you will be a highly popular candidate in the field. We will also keep to build up their confidence in facing business challenges in Hong Kong, the mainland China, and globally.

Entry

To be eligible for admission, you must satisfy the General Entrance Requirements and the following specific entrance requirements:

• D in HKCEE Additional Mathematics or Mathematics
  or
  E in AS Level Applied Mathematics, or Further Mathematics, or Mathematics and Statistics, or Mathematics with Applications, or Pure Mathematics, or Statistics
  or
  E in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics

Preference will be given to applicants who have attained C or above in HKALE AS Level Use of English.

Course

The programme is divided into four main sections:

Faculty common core courses

Marketing major:

Advanced Marketing Seminar
Consumer Behaviour
Creativity and Problem Solving in Marketing
Marketing in China
Marketing Research
Strategic Marketing

Marketing electives:

• Cultural Advertising in Asia
• e-Marketing
• International Marketing
• Fundamental in Public Relations
• Financial Services Marketing
Advertising Management & Integrated Marketing Communications
Relationship Marketing
Retail Management
Selling and Sales Management
Services Marketing
Event Marketing

Minor/ Electives

• General Education/outside minor module
• General module

Professional Accreditation

The Chartered Institute of Marketing (CIM) has granted exemption ( 8 to 9 papers out of 12 ) to BBA Marketing major's students.

Our degree allows you to have exemption from some courses in the Hong Kong Institute of Certified Public Accountants (HKICPA) programme and appropriate exemptions from the Association of Chartered Certified Accountants (ACCA).

Bonus Features

You will take real company consultancy projects in your final year study, work with the real business managers and recommend strategies and develop products for senior executives.

You will also have a great chance to join exchange programs and study aboard for a semester, and join the Disney Internship, Outward Bound, and various eye-opening co-curricular activities. You will also able to join the Study Tours to Beijing, Shanghai, Singapore, and other Asian cities.