Program overview

Why choose this program?

This accelerated degree program is designed for high-achievers. It includes the same courses as the standard degree program. However, you will be able to complete it in two years (on a three-semesters-per-year basis) to help you fast-track your career or take a gap year.

This program aims to provide a solid and extensive foundation for employment, particularly in the disciplines of management, marketing, information systems and industrial relations in a highly competitive national and international business environment. Given the extensive scope of the discipline coverage, it aims to develop the necessary analytical capabilities to enable students to transfer knowledge and skills across a range of industries and to apply them to the interdisciplinary nature of business analysis and problem solving in business operations in modern globalised economies.

The following accelerated degree options are available at the Logan campus:

• Bachelor of Business (Human Resource Management)
• Bachelor of Business (Management)
• Bachelor of Business (Marketing)

Bachelor of Business (Human Resource Management)

If you are interested in working closely with people - helping them in their own careers - this degree is the one for you. It will equip you with the professional expertise and understanding needed to take part in selection and recruitment procedures, training and development and performance management of staff. You will develop a vital appreciation of the complex inter-relationships involved in business, industry and service organisations that will help you succeed in your own career. A strong emphasis is placed on developing your analytical, communication and decision-making skills, making you more attractive to future employers.

Bachelor of Business (Management)

Management is not simply about managing people or making sure an office runs smoothly. A very important part of being a good manager is to be able to be a good team player. If you enjoy a challenge, like to work hard to achieve top results and work well with people, then this course will help you on the road to your career in management. This degree will educate you in how the core functions of management - communication, planning, teamwork, strategy, human resources and self-development - all work together. It will develop your analytical, communication and decision-making skills which are necessary in today’s modern business world.

Bachelor of Business (Marketing)

Marketing continues to be one of the 'glamour' professions and shows no sign of losing this status. Marketing offers variety like few other professions. You can work in Fast Moving Consumer Goods (FMCG), tourism, the entertainment industry, public relations or advertising: in fact, any area that needs to promote itself or its products. Marketing is often fast paced and exciting and always challenging. That is why - for the right person - the sky is the limit in terms of salary. You will need to be a quick thinker, creative, analytical and a good communicator - skills which this degree will help you develop further.

Program structure

Each year is made up of three semesters.

In Year 1, this program is structured to introduce students to the very wide range of business disciplines that are necessary for an understanding of the interdisciplinary nature of business analysis and problem solving.

In Year 2, this program contains more advanced level courses and is structured to enable students to choose one major area of specialised study (see above). Students may also select electives from a range of courses on offer within the Griffith Business School.

Professional recognition

Depending upon your choice of award major, you may be eligible for admission to one or more of the following professional bodies:

• Australian Institute of Management
• Australian Marketing Institute
• Institute of Business Administrators
• Institute of Corporate Managers, Secretaries and Administrators (after additional postgraduate study)
• Local Government Clerks’ Board
• Market Research Society of Australia

Career opportunities

Competent and competitive in many areas, graduates will be able to select from a wide range of career options within the public and private sectors including:

• Human Resource Management:
  • business management
  • counselling
  • human resource management
  • industrial relations
  • managerial strategy
  • occupational health and safety
  • organisational management
  • planning and policy
  • training and development
  • workplace health and safety
• Management:
  • administration
  • business management
  • human resource management
  • managerial strategy
  • organisational management
  • planning and policy
  • public relations
  • training and development
• Marketing:
  • advertising and marketing
  • business management
  • consumer behaviour
  • managerial strategy
  • market research
  • public relations
  • sales and marketing