Program overview

Why choose this program?

The business world offers exciting and rewarding careers for young people with initiative, talent and drive. Career choices are wide and varied - from dealing with industrial relations issues, managing employees or the supply of goods and services - to helping devise and manage marketing campaigns. In whatever part of the business world you can see yourself playing a role, the Griffith Business School has a degree that will best meet your needs and those of prospective employers.

The following degree options are available at the Gold Coast campus:

• Bachelor of Business (Human Resource Management)
• Bachelor of Business (Industrial Relations)
• Bachelor of Business (Management)
• Bachelor of Business (Marketing)

Bachelor of Business (Human Resource Management)

If you are interested in working closely with people - helping them in their own careers - this degree is the one for you. It will equip you with the professional expertise and understanding needed to take part in selection and recruitment procedures, training and development and performance management of staff. You will develop a vital appreciation of the complex inter-relationships involved in business, industry and service organisations that will help you succeed in your own career. A strong emphasis is placed on developing your analytical, communication and decision-making skills, making you more attractive to future employers.

Bachelor of Business (Industrial Relations)

If you are interested in the role of trade unions, how management liaise with their workforce or helping people to succeed in their own careers, then a degree in industrial relations is for you. You will gain an appreciation of labour market issues and laws, negotiations including collective and individual bargaining, wage and payment systems and the complex interrelationships between employers, employees and unions. In the current environment of workplace reform, experts in industrial relations are more sought after than ever before.

Bachelor of Business (Management)

Management is not simply about managing people or making sure an office runs smoothly. A very important part of being a good manager is to be able to be a good team player. If you enjoy a challenge, like to work hard to achieve top results and work well with people, then this course will help you on the road to your career in management. This degree will educate you in how the core functions of management - communication, planning, teamwork, strategy, human resources and self-development - all work together. It will develop your analytical, communication and decision-making skills which are necessary in today’s modern business world.

Bachelor of Business (Marketing)

Marketing continues to be one of the 'glamour' professions and shows no sign of losing this status. Marketing offers variety like few other professions. You can work in Fast Moving Consumer Goods (FMCG), tourism, the entertainment industry, public relations or advertising: in fact, any area that needs to promote itself or its products. Marketing is often fast paced and exciting and always challenging. That is why - for the right person - the sky is the limit in terms of salary. You will need to be a quick thinker, creative, analytical and a good communicator - skills which this degree will help you develop further.

Program structure

In Year 1, you will complete the core business courses. In Years 2 and 3, you will complete the courses for the chosen award major (see above) and supplement your studies with a choice from the following:

• an overseas internship or exchange
• an industry placement (work-integrated learning)
• an additional area of specialised study offered by the Business school
• specialisations offered from other areas of the University

Some business majors are available as an accelerated degree (at Logan) which means that by studying on a three-semesters-per-year basis you will be able to graduate after just two years. You can fast-track your career and start earning a salary sooner or take a gap year and do what you want - it is up to you.

• Bachelor of Business (Accelerated) [new in 2008]

Attendance

The Bachelor of Business is offered full-time and part-time on campus at the Gold Coast campus. You may choose to study courses at other campuses if or where the program structure allows.

As a full-time student, you will generally attend 9-12 hours of scheduled classes per week throughout the semester.

As a part-time student, you will generally attend 3-6 hours of scheduled classes per week.

Classes may be scheduled during the day and evening throughout the week. Sufficient classes will be scheduled from 5pm to accommodate part-time students unavailable to attend classes during the day.

You will be classed as a part-time student if you are enrolled in less than 30 credit points per semester. International students must maintain a full-time study load.

Professional recognition

Depending upon your choice of award major, you may be eligible for admission to one or more of the following professional bodies:

• Australian Institute of Management
• Australian Marketing Institute
• Institute of Business Administrators
• Institute of Corporate Managers, Secretaries and Administrators (after additional postgraduate study)
• Local Government Clerks’ Board
• Market Research Society of Australia

Career opportunities

Competent and competitive in many areas, graduates will be able to select from a wide range of career options within the public and private sectors including:

• Human Resource Management:
  • business management
  • counselling
  • human resource management
  • industrial relations
  • managerial strategy
  • occupational health and safety
  • organisational management
  • planning and policy
  • training and development
  • workplace health and safety
• Industrial Relations:
  • employment relations
  • industrial advocacy
  • managerial strategy
  • workplace negotiation
  • workplace planning and policy
• Management:
  • administration
  • business management
  • human resource management
  • managerial strategy
  • organisational management
  • planning and policy
  • public relations
  • training and development
• Marketing:
  • advertising and marketing
  • business management
  • consumer behaviour
  • managerial strategy
  • market research
  • public relations
  • sales and marketing

Acclaimed as one of the best places to study business in Australia, the Griffith Business School offers a wide range of programs that will enable you to increase your options. The following student profiles clearly demonstrate how you too can enhance your career opportunities with a degree from the Griffith Business School: