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Bachelor of Business (Marketing) - Queensland University of Technology |
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TEL: 0207 193 7932
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| QTAC code: | | Gardens Point campus: 413021. Caboolture campus: 463021. |
| | Domestic entry: | | February and July* (*Gardens Point and Caboolture only) |
| | Past OP cut-off: | | Gardens Point campus: 12. Caboolture campus: 15. |
| | Past rank cut-off: | | Gardens Point campus: 76. Caboolture campus: 69. |
| | Assumed knowledge: | | English (4, SA) and Mathematics A, B or C (4, SA) |
| | Preparatory studies: | | MATHS: QUT unit Data Analysis for Business as a visiting student or QUT Continuing Professional Education course Mathematics Bridging; ENGLISH: Successful completion of a year of full-time vocational or tertiary study. |
| | OP Guarantee: | | Yes |
| | CRICOS code: | | 003491G |
| | International fees: | | 2009: $ 9,750 (indicative) per semester
(per semester, subject to annual review) |
| | International entry: | | February, July and November* (*conditions apply) (International students can only study at Gardens Point) |
| | Course duration (full-time): | | 3 years |
| | Course duration (part-time): | | 6 years |
| | Total credit points: | | 288 |
| | Standard credit points/full-time semester: | | 48 |
| | Campus: | | Gardens Point and Caboolture |
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Why choose this course?
Next time you're at the supermarket, or even your local corner store, take a look around at the range of products that are available. You can even buy milk in dozens of varieties and sizes these days. Why? All these products have been developed to suit different consumers' needs, preferences and motivations. If you've ever wondered why your favourite jeans are only sold at certain stores, had an idea on how to improve the features on your mobile phone, or thought about interesting ways companies could communicate better with their customers, you should consider a career in marketing.
More about marketing
Marketing is all about putting together a comprehensive program to sell products and services. It encompasses the conceptualisation of new products, including the packaging and its contents. Marketing decisions also include where and how to sell to consumers, and how to communicate with potential customers about the benefits of your products and services.
The variety of jobs that fall under the marketing function, the range of industries that need skilled marketers, and its pivotal role in business strategy mean a career in marketing is challenging, satisfying and fulfilling.
Industry links
Our real-world links start with our lecturers, many of whom continue to work professionally in industries as diverse as manufacturing, market research, sports marketing and sponsorship, major events and service industries. These links will enrich your learning through access to internships, case studies and guest lecturers. You can also be assured that what you learn is up-to-the-minute and in line with current professional practice.
ALINEA, the student association for advertising, marketing and public relations students, is another link to the real world. Through ALINEA you can access industry professionals, and find out about events run by professional bodies such as the Australian Marketing Institute. It's also a great way to meet your fellow students, and create your own career networks.
QUT has been a market leader in marketing education for more than 20 years, and our graduates are marketing professionals in a range of industries internationally.
Practical teaching
Opportunities to apply your knowledge to real-world scenarios include producing a marketing plan for one of our industry partners in your third year of study. This project will include site visits, consultation with your real-world client, and the presentation of your solution. You can also complete an industry placement to gain valuable work experience.
Recommended course combinations and career outcomes
Marketing professionals are involved in the promotion and/or sales of a company's goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products. Marketing is a vital component of businesses in all industries, as well as government and community organisations.
Many of our graduates begin as marketing coordinators, or assistant brand and product managers, completing functional aspects of marketing, such as marketing communication or sales management. They then progress to more strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
The areas of advertising, public relations and integrated marketing communication offer a complementary second study area. Adding a stronger emphasis on communications skills will see you well positioned to work in a variety of industries, whether your interests lie in consumer goods, service industries, the public sector or charity organisations.
Combining your marketing major with some study in management will provide you with strategic and decision making skills, and give you greater scope to add value to the organisation through achieving competitive advantage. This combination may also enhance your career progression through to senior management positions.
Marketing skills are highly sought after by multinational firms to manage marketing communications and logistics globally. Including studies in international business can help launch your career into overseas markets.
Other Majors
See also separate entries for the following majors in this course: Accountancy, Advertising, Banking and Finance, Economics, Human Resource Management, International Business, Management, and Public Relations.
Professional Recognition
Students completing the Bachelor of Business majoring in Marketing may meet the requirements for membership of Australian Marketing Institute (AMI), the Market Research Society of Australia (MRSA), the Australian Institute of Management (AIM), the American Marketing Association (AMA) and the Australian Institute of Export (AIE).
Course Structure
With its flexible course structure, our Bachelor of Business allows you to tailor your studies to suit your own needs and career aspirations. The four distinct components within the degree give over 140 combinations of majors and specialisations.
1. Eight Faculty core units give you a broad-based introduction to business principles.
2. Your primary major of six units will provide the overall direction for your future career path.
3. Your second area of study of six units will hone your career decision.
- Maximise your career options with an added breadth of knowledge by completing another of the business majors
- Add a depth of knowledge in your area of interest with further study within your primary business major
- Or add a flavour or emphasis to your business degree with study in another of our business areas, or a foreign language.
4. Four elective units can be chosen from any degree course at QUT. You can consider taking an approved university Minor from business or another faculty.
Potential careers
Account Executive
Computer Salesperson/Marketer
Creative Writer
Government Officer
Market Research Manager
Marketing Officer/Manager
Organisational Communication Specialist
Publishing Professional
Sales Person
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